For Brands, CPG & Market Intelligence Teams

Market intelligence
from the blind spots.

The most valuable market signals come from the segments no one was measuring: HoReCa, proximity retail, local services. Billsight makes this data available for the first time. Daily, clean, enriched, and structured. Transaction size, category, timing, geography. From markets that are growing fast and were simply off the map.

GDPR & CCPA Compliant
Daily data refresh
25+ Countries

Powering data-driven decisions for

Consumer Brands
CPG, FMCG, Retail
Market Research
Consulting & Advisory
Strategy Teams
Corporate Intelligence
Global Enterprises
Multi-market Operations

New markets, new signals

Data from markets that were simply invisible

HoReCa, proximity retail, and local services represent the fastest-growing segments of consumer spending, yet their transaction data has never been aggregated at scale. Billsight gives you daily intelligence from exactly these hard-to-reach markets: 180,000+ points of sale across 8 retail verticals, updated every 24 hours.

Fragmented markets made legible

Hundreds of thousands of independent venues and small-format retailers, now contributing structured transaction signals daily.

Where consumption trends originate

New behaviors emerge in local services and proximity retail before reaching mainstream channels. Billsight captures them first.

Cross-vertical & cross-border

Compare category dynamics across store formats and 25+ countries. A single, consistent data layer for all your markets.

You already have more than enough data on what is big and declining.

We measure the hard and growing.

Network coverage

8 retail verticals in our network

From bars and restaurants to pharmacies and petrol stations. If it sells, we measure it.

HoReCa
Bars, restaurants, cafés, pubs, nightclubs, breweries, takeaways, event venues
Grocery & convenience
Supermarkets, grocery shops, convenience stores, newsagents
Tobacco & off-licence
Tobacco shops, off-licences, liquor stores
Health & pharmacy
Pharmacies, health stores, gyms, fitness centres
Fashion, beauty & personal care
Beauty salons, jewellery shops, beauty supply stores
Specialist retail
Pet stores, bakeries, electronics, sporting goods, gift shops, home goods
Petrol & auto
Petrol stations, auto parts shops, repair shops
Home, garden & tools
Garden centres, hardware stores, building supplies, farm supplies

Platform overview

AI reads the transactions. You read the market

Explore market share, geographic demand, and forecasting, all powered by real transaction data and AI enrichment.

Billsight: brand market share analysisLive
Category Index
142.7
+12.4%
Vol. Growth
+8.3%
vs LY
Avg Txn Size
38,20€
+3.1%
Distribution
84.2%
+2.8pp
Brand share evolution: carbonated beverages
Western Europe · W01–W24 2025
Brand A
Brand B
Brand C
Others
35%30%25%20%15%W01W04W08W12W16W20W24+4.2pp YTD
Market Share by Brand
Carbonated Beverages · France · Q1 2026 vs Q1 2025
+4.2pp #1
Brand A
28.4%+4.2pp
Brand B
22.1%-1.7pp
Brand C
18.7%+0.8pp
Brand D
13.5%-0.6pp
Private L.
10.1%+0.8pp
Others
7.2%-3.5pp
Q1 2025
Q1 2026
Store distribution by market113k total
Western Europe
70k+8.2%
Southern Europe
20k+5.1%
North America
15k+3.4%
Oceania
5k+1.8%
South America
2k+0.9%
Africa
1k+2.3%
020k40k60k80k
Average Transaction Composition by Category
Germany · Grocery · Q1 2026 · YoY delta
Beverages34%+3.2ppSnacks22%+1.8ppDairy18%-0.9ppPersonal Care14%+2.1ppHousehold12%-0.4pp
Volume demand forecast: snack category
Western Europe · 8-week forward projection · AI model
Actual
Forecast
12011010090W01W03W05W07W09W11W13W15Now+11.8% proj.
8w Projection
+11.8%
Confidence
87%
Signal Lag
<1 week

Use cases

Six ways to use Billsight data

From real-time category tracking to competitive intelligence, our data powers the full spectrum of market analytics.

Near real-time

Track category performance

Monitor category and sub-category dynamics more frequently than any traditional research method. Spot acceleration or deceleration earlier than ever.

Trend detection

Identify emerging trends

Detect shifts in consumer behavior early, rising categories, new consumption patterns, and regional momentum.

Product launch

Measure launch performance

Track new product trial, repeat rates, and velocity from day one. Compare against category benchmarks instantly.

Geospatial

Monitor regional demand

Understand geographic variations in consumption. Identify high-growth regions and optimize distribution strategy.

Competitive intel

Benchmark against competitors

Anonymized market share data lets you see how your brand stacks up against the competition at category and channel level.

Forecasting

Improve demand forecasting

Layer transaction-based signals into your forecasting models for higher accuracy and faster response to market shifts.

Why Billsight

Why brands choose Billsight

Traditional market research is slow, expensive, and based on stated behavior. Billsight delivers observed consumption data with unmatched speed and granularity.

Signals from markets others don't cover

HoReCa, proximity retail, and local services are the fastest-growing segments, and the hardest to measure. Billsight is the only source delivering daily transaction data from these previously opaque markets.

Real transactions, not surveys

Every data point originates from an actual POS transaction, eliminating recall bias and providing ground-truth consumption signals your competitors are still guessing at.

Daily, clean & enriched

Data is refreshed daily and every transaction is normalized, categorized, and enriched across size, time, category and geography, so you can act on it from day one, no data engineering required.

Criteria
Traditional
Billsight
Market scope
Large retailers & distributors
HoReCa, proximity & local services
Data source
Surveys & panels
Real transactions
Transaction detail
Category-level only
Size, time & category
Refresh rate
30–90 days
<24 hours
Setup time
Weeks to months
Days

Get started

Free Data Sample Available

The data was always there. Now it's yours

Request a free sample dataset or schedule a 30-minute discovery call with our team.